LABBIK / About
About LABBIK
An Omani contact-centre operator, founded in Muscat in 2018 — part of Siyada Investment Group.
Independence
Why independent?
LABBIK is not part of any telecom operator or software vendor. That shapes how we work for you.
- 01
Neutral
We recommend the channels, processes and tools that fit your service — not a parent company's products.
- 02
Focused
Running service operations is all we do: people, quality and daily performance.
- 03
Flexible
Your premises or ours, full or partial operation, and a pilot before you commit.
- 04
Accountable
One team answerable for the result, with the measures agreed up front.
Oman Vision 2040
Our work and Oman Vision 2040
How our work connects to the national priorities. Stated as intent, not as a claim of impact.
People & society
Jobs and career paths for young Omanis in customer experience, with structured training.
Economy & development
A local private-sector partner, so organisations can outsource service operations inside Oman.
Governance & institutional performance
Measured, consistent service for citizens and residents when they contact public entities.
Sustainable environment
Digital channels and paperless case handling where they serve the customer better.
Inside LABBIK
Inside LABBIK
How an operations floor is organised. A schematic for illustration — not the actual office layout.
- Agent floorVoice and digital agents, grouped by client and skill.
- Team leadersSeated with their teams: live coaching and escalations.
- Command wallLive queues, service level and staffing for every programme.
- Quality roomSampled calls and chats scored against the scorecard; calibration.
- Training roomNew-hire training and refreshers before and during each programme.
- Workforce planningForecasts, schedules and intraday adjustments.
- Client roomReviews with clients — usually held online.
Public sector
Contact centres we run for government
- 2024
Ministry of Commerce, Industry and Investment Promotion
Setting up, operating and managing an integrated cloud contact centre.
Oman News Agency, 10 March 2024 - 2026
Financial Services Authority
Operating the authority's integrated public contact centre.
Times of Oman, 3 June 2026
Location
Based in Muscat
Our office is in Al Khuwair, Muscat. Customers reach us from across the Sultanate.
Schematic map — not to scale.