LABBIKTELECOM Oman Vision 2040

LABBIK / Glossary

Contact-centre glossary

The terms we use, in English and Arabic.

ACDالتوزيع الآلي للمكالمات
Automatic call distribution: sends each call to the right queue or agent.
IVRالرد الصوتي التفاعلي
The menu a caller hears and answers with keys or voice.
Queueطابور الانتظار
Where contacts wait until an agent is free.
Skill-based routingالتوجيه حسب المهارة
Matching each contact to an agent with the right skill or language.
Service level (SL)مستوى الخدمة
Share of contacts answered within a target time.
ASAمتوسط سرعة الرد
Average time a customer waits before being answered.
AHTمتوسط مدة المعالجة
Average time spent on one contact including follow-up work.
FCRالحل من أول تواصل
Issues solved without the customer contacting again.
Abandonmentنسبة التخلي
Customers who hang up before being answered.
Occupancyنسبة الانشغال
Share of logged-in time agents spend handling contacts.
Shrinkageنسبة الفاقد
Paid time not available for contacts: breaks, training, leave.
Erlang Cمعادلة إرلانغ C
The standard formula for how many agents a queue needs.
WFMإدارة القوى العاملة
Forecasting demand and scheduling staff to meet it.
QAضمان الجودة
Reviewing contacts against a written scorecard.
Calibrationالمعايرة
Reviewers scoring the same contact to agree on standards.
CSATرضا العملاء
Customer satisfaction rating after a contact.
NPSمؤشر صافي الترويج
Likelihood that a customer would recommend you.
CESمؤشر جهد العميل
How much effort the customer needed to get help.
Omnichannelالقنوات المتعددة الموحدة
Every channel shares one customer history.
Back officeالمكتب الخلفي
Non-live work: emails, forms, case updates.
Escalationالتصعيد
Passing a case to a more senior or specialist team.
Callbackمعاودة الاتصال
Calling a customer back instead of keeping them waiting.